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July 29 (Bloomberg) -- Sony Corp. and Nintendo Co. unexpectedly slashed their profit forecasts in response to the failure of their televisions and handheld game players to keep pace with products from Samsung Electronics Co. and Apple Inc.

Sony, Japan’s largest exporter of electronics, yesterday cut its profit estimate 25 percent, citing lower TV demand in Europe and the U.S. Nintendo, the world’s biggest maker of video-game players, slashed its net income forecast 82 percent to the lowest in a quarter century and lowered the price of its new 3-D portable game player by as much as 40 percent.

“Both companies need to forget their past successes and overhaul their businesses to adapt to the present,” said Yuuki Sakurai, president of Fukoku Capital Management, which oversees about $7 billion of assets. “Competition is harsh. You really need to make something that cannot be copied by others to make profit in such a market.”

Источник:BusinessWeek